The Geneseean

Newsletter Design, Layout & Editing

This redesign of The Geneseean newsletter delivered a more engaging experience for its 2000 monthly readers. I used stunning photos, clean typography and warm colors to illustrate the adventurous spirit of this outdoor community.

The inclusion of vetted advertising helped defray costs as well as engage local businesses in Adirondack Mountain Club’s mission of educating people on sustainable practices and conservation efforts.