IPJC Annual Appeal

Cover design, Layout, Graphics

The Intercommunity Peace & Justice Center 2017 Annual Report & Appeal for Support was distributed in print and online to approximately 10,000 households.

I designed the branding — including the heart graphic, color scheme and typography — as part of a larger campaign running throughout the year.

Engaging readers was a priority. Donations were a significant source of funding for the organization. Therefore it was essential to demonstrate the importance of IPJC’s mission and that its resources are well utilized.

In addition to facts and statistics, it gave synopses of events, presentations and achievements, outlined contemporary societal injustices, and addressed IPJC’s goals to alleviate them.